The Krinsky Company
Driving Growth, Strategy, and Innovation

A vision without a strategy remains an illusion.”— Lee Bolman
These words by the leading author aptly define today’s healthcare ecosystem where organizations recognize the success factors that are required to carry out their vision but struggle to put them into practice in day-to-day operations. The reason is insufficient strategic planning for business growth. Traditionally, the strategic growth plan entails a top-down, linear process where executives develop the strategy, construct the plan, oversee that employees carry it out, and then do a review. This traditional growth plan lacks the ability to respond swiftly and, at scale, to disruptions. These days, business conditions can and do change quickly, necessitating the rapid development of new strategies and goals. Organizations that are unable to respond quickly enough to the slings and arrows of today’s volatile business environments risk becoming obsolete. To account for the increased pace of change, as well as drive transformational growth, a creative approach to developing a strategic growth plan is required.

This is where The Krinsky Company (TKC), a healthcare consulting firm, is helping its clients unlock distinctive growth strategies. TKC works on strategic innovation, business model innovation, and messaging strategy with clients across the healthcare ecosystem. It helps businesses drive and accelerate strategic innovation by uncovering new growth platforms, power transformation, and growth partnering, among others. The business model innovation offering enables clients to create new delivery models, digital strategy, and process innovation. Lastly, the messaging strategy assists clients with communicating their vision and differentiated value propositions through CEO messages, patient impact and new solution concept films. “We very often hear from our clients that working with TKC to achieve alignment and internal conviction to execute on what we have done is not the same as working with a traditional consulting firm,” says Bob Krinsky, CEO of TKC.

When assisting its clients in delivering the best-in-class transformative growth agenda, TKC argues designing and executing a strategy is a creative process. TKC believes how a strategy is communicated is as important as the strategy itself. The company achieves this by devoting time and energy to devise highly consumable, shareable, creative, and compelling content that clearly conveys the strategy to its employees and customers.

A strongly held guiding principle, “people support what they help to create,” underpins the company's entire approach. TKC precisely knows the importance of, and how, to engage clients in a way that harnesses their best ideas, brings "outside-in" thinking, and allows customers to have a meaningful impact on the strategy. TKC’s approach to working with customers entails listening closely to their goals, tailoring their strategy to meet those objectives, and assisting them in thinking through and testing their ideas as it builds an approach. To accomplish this, the company has a very diversified team with a wide range of talents and skill sets, allowing it to put together distinct offerings. “We are nimble and have access to unique talent to bring together unique solutions that are tailored to every client,” says Meg Escobosa, Director, TKC.

The firm has set high goals to drive transformational growth for clients by nurturing stretch thinking and collaboration. Now in its third year, the Healthcare Logistics Think Tank resulted from responding to the ambitious goals of a client within the healthcare ecosystem. Further, another differentiating resource created by TKC is its ‘Game-Changing Women of Healthcare’ podcast. The company uses the podcast to break down healthcare industry silos and share pioneering ways of thinking, best practices, and lessons learned from successful women in leadership who strive to make an impact across the healthcare ecosystem.

One client’s story succinctly illustrates TKC’s capabilities and its exceptional offerings. Three years ago, a client in the imaging service line was looking for a more outward and forward-looking approach to how the company was led and operated. One of the steps TKC took was to create an advisory board that would become the foundation for how they collaborated with clinical leaders to improve the imaging service line’s value. Today, the advisory community is entering its third year and is growing internationally. It is expanding to about 20 or 30 external advisors who are assisting the client with everything from thought leadership to refining their message to building out a developer community to facilitate the monetization of imaging data.. The advisors also helped the client realize where they need to drive innovation to further disrupt the imaging service line. The client recognizes that the advisory community enables them to grow their business by working closely with their customers so they deeply understand the priorities and needs of the markets they serve.

Looking ahead, TKC aims to strengthen its focus on ecosystem innovation and concentrate its efforts on assisting clients in defining competitive advantages at the ecosystem level. The company is building ecosystem maps, and patient journey maps, which detail where friction exists within healthcare, and then help customers to reimagine a frictionless path forward. “We are doing patient and journey mapping as a way of driving transformative innovation. We are also signing up far more annual consulting agreements, rather than project-by-project to become an embedded transformative growth engine for our clients,” concludes Krinsky.